01.
You set out through your actions on the internet, using accurate and reliable parameters.
02.
Thus providing you with information that allows you to plan your next steps online accordingly.
03.
by identifying which pages or areas of your website work well and which aspects of the site need retouching.
04.
Of your online store and your business by quantifying the impact of each variable.
05.
Being able to measure the results of your actions to take advantage of them in other areas: in SEO to measure the performance of the actions; in Online Advertising to know the performance of the pages and in Content SEO to know the internal searches and the most viewed content, among others.
06.
Webmasters can check page errors or loading time, and usability technicians can analyze user behavior and managers can study ROI per channel.
The following are a few tell-tale signs that you need
to integrate web analytics into your everyday work:
Both online sales and the achievement of leads through your pages.
You notice that the ROI of your website is low.
You need to make changes to your website and, as a previous step, you have to evaluate their impact.
You are interested in improving the experience of your users.
At Súmate, our first step of implementing measurement systems into a website consists of two parts:
we provide you with the JavaScript code that you will need to place into your web pages so the system is able to conduct the relevant measurements.
We determine the objectives, filters and visits for each account and define the objectives, KPI (key performance indicators) and metrics, so that they may be analysed periodically.
Afterwards we conduct monitoring to ensure the system’s proper functioning, by carrying out test purchases to verify the ecommerce code and by helping you interpret the dashboards and using the data extraction tool.
